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Brits funding Israeli Olympic bid

November 24, 2011 12:51
Gal Friedman

By

Jessica Elgot,

Jessica Elgot

1 min read

A coalition of British and international multi-millionaires have pledged financial support to the Israeli Olympic team, hoping success at the 2012 London Games will enhance the country's image.

The founding head of the newly- formed board of trustees for the Israeli Olympic Committee is London-based businessman Ynon Kreiz, who recently stepped down as chairman and chief executive of Big Brother production company Endemol. The board is separate from the Israeli Olympic Committee, but endorsed by it.

Mr Kreiz said: "The Games are a once-in-a-lifetime opportunity, right in our backyard, to have the whole world watching. If we do well it should send a message.

"The London Games will be the biggest stage ever. It's the ultimate platform to promote a positive image for Israel and there's nothing better than sport and music to bring people together. Sport is secular, not political, it represents a healthy lifestyle, fair play, equal opportunities, discipline and teamwork."

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