Chief Rabbi Lord Sacks points the way against "haphazard acts of public diplomacy"
http://www.thejc.com/news/uk-news/51398/lord-sacks-support-israel-ideas-...

"You have to understand what the world is, not what our message. The right approach to fight Israel's detractors is to understand the enemy and to find out the truth for oneself before trying to influence others."
The Chief Rabbi, who is to step down in 2013, said such public relations campaigns were misguided, because Israel's supporters should stop thinking of "right now" and concentrate on longer-term analysis.
He said: "Sometimes the philosophy is more important than the action. We are a nation of intellectuals but for some reason we forget that when we are living as Jews."
He also urged Israelis to work out "the point of view of the people [they were] opposed to".
"First seek to understand and only then seek to be understood," he said.
Lord Sacks said the ideal think tank would include philosophers such as Moshe Halbertal. "We have the world's greatest minds in this field, but we are very slow in enlisting them," he said.

The problem is that when you have a pig's breakfast, even if it is dressed up, it's still a pig's breakfast.