Wembley care home Edinburgh House has relaunched as JewishChoice.

The idea is to reflect “choice not need. We know that very often our home is a place that elderly Jewish people actively choose to live in, rather than because they have no other choice,” explained Paula Peake, the head of home.

“We want people to remain independent for as long as possible, which means giving real choice at all times.”

The campus incorporates Choice House — offering long-term residential or short-term respite care — and Choice Court, providing independent living.

Its friendship club will also be open to those living nearby.

Addressing a barbecue for residents, families, staff and rabbis on Sunday, Bernard Moccatta, chair of the board, said: “Through the JewishChoice campus, we are addressing the fact that more and more people are living into their 90s and 100s. We have just celebrated one of our residents turning 105.

“Our aim now is to share with the wider community what has until now been a hidden gem.”

The organisation dates back to 1747 when Beth Holim was opened by the Spanish and Portuguese community in Mile End Road to care for the community’s poor.

Although JewishChoice catering is under the auspices of the Sephardi Kashrut Authority, it today operates as an independent home.