Cosmetics advertisers have gone to great lengths over the years to attract consumers. Now a Turkish shampoo company has decided to engage the help of the Nazi leader to convince people its brand is best.

Biomen's advert, which features archive footage of Hitler, is on air in Turkey at present.

In the clip, Hitler's comments have been dubbed to show him shouting: "if you're not wearing women's clothes then you shouldn't be wearing woman's shampoo. Here it is, a real man's shampoo, Biomen."

The advert has been posted online by blogger Elder of Ziyon, who labelled it "disgusting".