The antidote to Black Friday – WJR’s #LackFriday campaign

World Jewish Relief has launched a 24-hour social media campaign in response to the Black Friday sales.

The charity is using its Facebook and Twitter sites to share positive stories of people fighting against deprivation and tragedy.

The campaign, called #LackFriday, will highlight Jewish families in Ukraine “whose lives have been destroyed by the fighting in the east of the country”, the charity said.

“Social media users will also visit Sierra Leone to meet Emmanuel who beat Ebola and Mucyo from Rwanda who's rebuilding his life following the genocide.”