Advertising agency BBR Saatchi&Saatchi have launched a competition to create “out of the box” solutions on how to bring Israel and the Palestinians together.
The most inspiring entries will be chosen by a panel and presented to Israeli and Palestinian politicians, with the winner receiving a pass to the 2011 Cannes Lions International Advertising Festival.
The agency said: “We wanted to channel creativity to help solve a much bigger problem and one that is close to our hearts.
“We hope the creative submissions will provide new, fresh perspectives to a very complex issue.”
Actor Ben Stiller has even given his endorsement to the campaign. Click through to see some of the ideas people have come up with.
The contest is still open. For more information visit the Impossible Brief website.