Designer David Rosenberg has come up with a novel way of showing off his latest creation.

The 41-year-old Londoner and director of company Velorose yesterday occupied Trafalgar Square’s fourth plinth by pedalling his folding pink bicycle to generate electricity.

He is one of around 2,400 “live monuments” who were picked at random to stand, perform or demonstrate on the London landmark as part of artist Antony Gormley’s “One and Other” initiative.

The project, which was launched last week, was commissioned by the Mayor of London and produced in partnership with Sky Arts. It involves a different person taking their place on the fourth plinth every hour, 24 hours a day, for 100 days.

Mr Rosenberg tells People: “I wanted to do this because it combines my personal love of cycling with my interest in design.”

The project is running until October 14, and Mr Rosenberg is encouraging others to join in. He says: “Trafalgar Square has always been a place where people can go and demonstrate or protest, whereas in many other countries that just would not happen. Besides, the opportunity for ‘just anyone’ to go up and have their say is just great.”