As part of its outreach efforts, Reform Judaism now has a presence on both Facebook and Twitter.

The movement’s Martin Dix says the idea is to “engage with Jews across the country who may otherwise have no contact with the Jewish community, live at a distance from Jewish centres, or who do not want to join a synagogue but are looking for new ways to connect with Jewish life.”

Traditional forms of communication were no longer sufficient. “Twitter and Facebook are hubs of social networking, bringing together millions of people.

“The response has been positive, with a steady flow of people connecting with our pages on Twitter and Facebook.”