Someone in the Prime Minister's Office thought it would be a wizard wheeze to get a gay activist called "Mark" to rail and rant against the silly flotilla to Gaza.
Oh dear. The "gay activist" is apparently someone from the Prime Minister's Office called Omer Gershon, described here as a two-bit micro-celeb from Tel Aviv.
So for all those moaning about the lack of "hasbarah" - or that "hasbarah" will solve all Israel's image problems (as if it was just image was the problem) - there's some "hasbarah" for you.