(#1930) A visit by Sir Alan Sugar (now Lord Sugar of Clapton in the borough of Hackney - mazeltov) (© David Minkoff)

As part of his regular charitable activities, Sir Alan Sugar is today visiting a residential care home in Golders Green. Although it will be the first time he’s been to this particular home, he always looks forward to such visits because he loves cheering up the elderly residents, and they in turn always enjoy seeing and talking to a well known Jewish TV celebrity.
But as soon as Sir Alan enters the residents lounge, gornisht. He is dismayed to discover that no one seems to know who he is. So he walks over to a lovely elderly lady, gives her one of his big smiles and says, "Hello, sweetheart, what’s your name?”
"Miriam," she replies.
"So, Miriam, do you know who I am?" asks Sir Alan.
Miriam looks up at him for a few seconds, then replies, "No, I don’t know who you are. But don’t worry dear. Just ask one of the care nurses, they will tell you who you are."