Camp Simcha chief executive Neville Goldschneider became a local celebrity last Friday, helping to open a Tesco convenience store near the Hendon offices of the charity, which helps children with life-threatening illness.

The Tesco Express in Vivian Avenue is supporting Camp Simcha as part of its community commitment and store manager Devang Patel presented Mr Goldschneider with a £500 cheque towards its work.

Mr Goldschneider was delighted to be asked to cut the ribbon and thanked Tesco for its backing. “The money will be used to provide many of the children who use our services with special treats such as an outing or a party,” he explained. “These treats can really make a difference to children and their families facing a relentless round of treatments and hospital visits.”

The store is stocking a range of kosher products.