It is now possible to get completely free directory enquiries. 118118 has managed to hypnotise the nation into unnecessarily paying a fortune for its directory enquiries. By calling this number, you are charged 69 pence just for connecting, plus an additional 19 pence per minute. There is, however, a provider which allows you to call from a landline for free. Just call 0800 100 100. You will have to listen to a 20-second advert before you are given your number; this subsidises the cost. This number is not free from a mobile phone — you will be charged your operator’s standard rates.

But it is still cheaper to call 0800 100 100 than your network’s own directory enquiries.