The Fresser

Bagel fashion is taking over the world

Nike’s Montreal Bagel Dunk is the latest in a line of carb-connected streetwear


I’ve noticed a delicious trend in designer fashion — and it’s inspired by bagels and beigels.

Last week, I reported back on the pop-up boutique from fashion brand High Snobiety, in collaboration with London’s OG, Beigel Bake in Brick Lane. The world-famous East London bakery had shared its logo and images of its iconic beigels (definitely not bagels in this case) with the streetwear supplier’s designers so they could produce a range of carb-connected t-shirts, sweatshirts, caps and tote bags.

While the high prices (upwards of £80 for a t-shirt) may have given some of us mild indigestion, they must be palatable for some fashion followers as they’ve been flying out of the Oxford Street store.

Primrose Hill bakery, It’s Bagels, is also offering a merch range that includes caps bagel designs and caps labelled with (very American terms) either scallion or lox. For the true bagel obsessive.

And for those wanting to walk the walk, there’s a bagel-themed trainer. Nike’s Montreal Bagel Dunk, a sesame-coloured pair of trainers decorated with images of tiny sesame seeds pays homage to Canada’s second biggest city via a collab with Fairmont bagel.

Fairmount Bagel is one of the two iconic bagel stores founded by Jewish immigrants in the 1950’s. The other — St Viateur hit the headlines around the world earlier this month with its bagel ‘wholes’ — the no-hole bagels to allow maximum schmear. (Take a bow, cream cheese marketing execs at Philadelphia.)

Like the Beigel Bake range — which was all about London —the Nike/Fairmount Bagel collab aims to highlight something that would best represent Montreal. And, like London, it seems one of the city’s cultural icons is our favourite bready roll, brought to both countries by Jewish immigrants from Eastern Europe.

It’s one of a line of limited designer versions of Nike’s Dunk trainer range. They’ve already released sneakers inspired by many of the biggest cities in the world, but this is a first for Montreal and I could not be more proud that they took inspiration from Jewish bread.

The fancy sports shoe is constructed from two-tone beige leather with white sesame seeds printed on panels, eyestays, heels and collar flaps plus a royal blue Swoosh. There are even wood printed insoles to represent the wood burning oven that’s an all-important part of the baking process for the chewy, honey-boiled bagels.

Much as I love a Montreal bagel — at around £180 a pair I’ll be sticking with the edible variety.

Share via

Want more from the JC?

To continue reading, we just need a few details...

Want more from
the JC?

To continue reading, we just
need a few details...

Get the best news and views from across the Jewish world Get subscriber-only offers from our partners Subscribe to get access to our e-paper and archive