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Household names hungry for hechshers

Brands looking to appeal to health-conscious consumers are catching on to the value of a hechsher

    Nakd Bars are among hechshered products catering for the health-conscious
    Nakd Bars are among hechshered products catering for the health-conscious

    The kashrut boom continues to feed the Jewish community with mainstream brands. Big names such as Warburton’s, Hovis, Nando’s sauces and Marmite (70g) now bear a kosher logo. With hechshered foods so readily available in UK supermarkets, convenience stores and petrol stations, it is easier than ever to access kosher food.

    Over the past ten years, companies that have adopted the kosher logo have become increasingly visible on our shelves — among them, Doves Farm, Bear, Dorset Cereals, Rude Health and Nakd. Young health-conscious food entrepreneurs see the value in adding the kosher seal. Companies such as The Raw Chocolate Company and The Protein Ball Company, are among them.

    As Natalie Wagstaff, marketing manager at Protein Ball, says “Being kosher certified means our products are suitable for people interested in eating all-natural and those from all different cultures, lifestyles and religions.” Many consumers feel kosher products help them to lead a healthier lifestyle. The independent audit, a necessity of certification, also provides them with reassurance.

    With the strengthening of the Israeli shekel, many new UK companies are establishing a presence in Israel. Kosher English cider, such as Thatcher’s and Thistly Cross, is doing especially well.

    Meanwhile, KLBD is increasingly active in Japan, certifying sake, miso and other Japanese staples. Although often initially certified for import to Israel or America, the KLBD team is working hard with UK distributors to increase the availability of these products in the UK. Watch this space.

    KLBD works to raise awareness of newly available kosher fare. It runs roadshows all over the UK, visiting communities from South London to Glasgow, with tasters of the latest kosher products — usually more than 200 new lines to sample at each show.

    The kosher boom continues to gain momentum and KLBD-certified products are now available in many supermarkets, including Tesco, Sainsbury’s, Morrison’s and Waitrose.

     

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