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Chelsea backing Chassman and co to defeat racism

A human rights campaigner from London is part of a two-woman team who have been awarded a $10,000 prize by Chelsea FC and the World Jewish Congress for developing a computer concept to help tackle racism in sport.

October 12, 2018 09:04
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1 min read

Alyssa Chassman, 26, originally from Chicago, but now living in Camden, and her American colleague Seren Fryatt from Washington DC, developed the idea called Unite 2030, comprising of a 48-hour ‘hackathon of ideas’, where 20 multicultural teams discuss across the Internet what it means to have inclusion in football.

The ‘Pitch for Hope’ competition prizes were handed out in New York and Tel Aviv, where three Israeli youngsters, Idan Amos, Michael Shapira and Raveh Shahar Tirosh, came up with the idea of a line of shirts and scarves, featuring opposing teams’ logos, to draw rivals together.

Another five finalists in the UK section of the competition will be awarded their prizes on Wednesday. The winners from each country will present their projects at Stamford Bridge the following day together with Alyssa, and will then all attend the Chelsea versus Manchester United game on October 20.

The competition was launched after Chelsea owner Roman Abramovich backed a ‘Red Card To Antisemitism’ campaign earlier this year. The club has in the past been tainted by antisemitic chanting from fans.