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The Jewish Chronicle

Wrapit: 'gets relaunch'

March 26, 2009 10:35

By

James Martin

1 min read

The Jewish owner of an online wedding gift firm that went bust in August last year has offered her “heartfelt sympathy” to the hundreds of couples who never received presents. This week the company, Wrapit, relaunched under a new name.

Pepita Diamand, who founded Wrapit eight years ago, said: “I’m sorry for customers who were affected and I well understand that the re-emergence of the company leaves them with a sour taste in their mouths.” She said: “I was invited to participate in the new business and flatly refused.”

Two thousand couples, many of them Jewish, and 72,000 guests, found that their presents went undelivered when Wrapit ceased trading, owing more than £6 million to creditors.

But now a new company called Please&thankyou, run by four of the same people involved in Wrapit, and using the same offices, is now in business. The Sunday Times said the new firm had exploited a legal loophole called a “pre-pack”, allowing an insolvent company to sell its best assets before going into administration, and then buying back the firm, cleared of much of the debt. But Please&thank you categorically deny this claim.