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Opinion

What about starting a Jewish History Month?

From books and exhibitions to TikTok videos, we need a proper showcase for teaching Shoah

January 27, 2022 18:06
(Getty Images)
A teenager presents a smartphone with the logo of Chinese social network Tik Tok, on January 21, 2021 in Nantes, western France. (Photo by LOIC VENANCE / AFP) (Photo by LOIC VENANCE/AFP via Getty Images)
3 min read

The emails from publicists start in November, if they are good at their job. “With Holocaust Memorial Day coming up…” they say, before describing a film, a book, a piece of music, some memoirs, a television programme, a museum exhibition. The emails gather pace as the weeks fly by. By mid-January, it’s hard not to roll your eyes when yet another missive arrives. Why, I wonder, can’t some of these wonderful Jewish projects be published or put on in the middle of summer? Why do they all have to arrive together, jostling for space in the pages of the JC?

I have to admit, I added to this problem myself last year, as the third week of January was the week chosen by my own publishers for my Young Adult book What We’re Scared Of. “We think it’s a good idea to coincide with Holocaust Memorial Day,” they said. In vain, I argued that the glut of Jewish stuff coming out on that day would make life harder, not easier. And I did manage to get quite a bit of publicity. But interest in Jewish matters — even contemporary antisemitism, even a book which links the horrors of the past with the horrors of the present day, with a synagogue attack not unlike the one which took place in Texas this week — was pretty much contained to January. None of my usual invitations to summer literary festivals arrived. 

Last week, the formidable Holocaust survivor Anita Lasker-Wallfisch said that TikTok was not the way to introduce the next generation to the subject. “Educating children about the Holocaust and Jewish history is so important, but don’t tell me I need to go on TikTok and do it in a 30-second video because that’s how long young people’s attention span is  —  that’s ridiculous. They should learn to sit down for an hour and develop an attention span,” she wrote in the Radio Times. 

Well, yes. They should. But also, no. Tiktok is a powerful tool for grabbing someone’s attention in a busy world and it’s one that works all year round. Another survivor, Lily Ebert, and her great-grandson Dov Forman, have shown us how the TikTok model of Shoah awareness works — heart-warming clips, throughout the year, featuring Lily. But they didn’t just make videos. The serious work of telling her story, working with a historian to put those 30-second nuggets into their devastating context, led to a book, Lily’s Promise, which came out last September and became an immediate bestseller. That’s the power of TikTok.