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Even centre stage at the UN, can Bennett ever escape shadow of 
you-know-who?

Israel's PM is running the risk that being non-Netanyahu will define his entire term in office

September 30, 2021 13:47
Naftali Bennett bwjpg
4 min read

The annual opening of the United Nations General Assembly (UNGA) each September is an easily derided talking shop for the world’s high and mighty, who file in one after the next to deliver humdrum speeches and then meet each other for short “bi-lats” in drab conference rooms. In recent years, many of the more consequential world leaders have increasingly given it a miss and sent a recorded video instead. Last year, due to the pandemic, the whole event was held virtually, and somehow the world continued revolving.

Some leaders however, like Israel’s previous prime minister, made a point of coming to New York and making their speech personally, each year. And for new leaders, like Israel’s current prime minister, a first UNGA is a rite of passage. So despite the awkward timing during Sukkot, Naftali Bennett flew on Saturday night to give his maiden UN speech.

Few places are as synonymous in the minds of Israelis with Benjamin Netanyahu as that famous wide wooden podium with the golden UN crest. Not only had he appeared there so many times as prime minister, using various visual aids as his signature moves, but it was also the place where he first won public recognition as Israel’s youthful and eloquent ambassador to the UN. Five days before Mr Bennett’s first appearance there, his spokesperson was already busy briefing the media that this time it would be different. Without mentioning Mr Netanyahu by name, he promised that the new PM “will speak at the UN without placards and cartoons”, and “the message will not be warnings and alarms, but a simple statement”.

The Bennett team was aware that their boss could never hope to rival his silver-tongued predecessor in the rhetoric stakes, so they were trying to make a virtue out of lowered expectations. Which is fine as a media-management tactic, but it highlights a major problem that is bedeviling Naftali Bennett, who last week marked 100 days in office. The only narrative to his premiership so far is that he is not-Netanyahu.

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