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Jonathan Freedland

By

Jonathan Freedland,

Jonathan Freedland

Opinion

An invitation to go OTT

August 6, 2015 13:52
2 min read

You know those disclaimers they put at the end of movies? "No animals were harmed in the making of this motion picture." Or, "Any resemblance to actual persons, living or dead, is purely coincidental." Well, this is the JC equivalent. "None of the grotesquely over-the-top barmitzvah celebrations about to be mentioned in this column were attended by me personally."

I want to stress that point, lest any friends or relatives suspect - heaven forbid - that I am criticising them or the wonderful parties they threw to celebrate their equally wonderful children. The evidence I place before you today is, I'm happy to say, second-hand. But my sources are utterly reliable.

Let's begin with the invitations. I come from the era when a stiff slice of embossed card dropped through the doormat was about as OTT as it got. How quaint that seems now. Today's barmitzvah invitations are too heavy to be left to the mere Royal Mail. No, a courier arrives, sweat beading on his brow under the weight he has to carry. He hands you a parcel that is padded and requires a signature.

Inside is no mere card. I've seen one as thick as a book. It opened to reveal not a message, but a small TV screen - the same proportions as a smartphone - which instantly played a short, professionally produced film, starring the barmitzvah boy of course, summoning the recipient to his party. As it happens, that one landed in the hands of a friend in the advertising industry, who estimated that each invitation would have generated a "unit cost" of at least £40 - and that's before you reckon with the hernia-suffering courier.

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