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What is the ‘All Eyes on Rafah’ graphic and who is behind it?

A Malaysian photographer appears to have created the viral post

May 29, 2024 14:38
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The All Eyes on Rafah graphic
2 min read

“All eyes on Rafah” is a phrase that’s been shared more than 40 million times on Instagram in less than 24 hours. The giant text, superimposed over an AI-generated image of Gaza has been posted by major celebrities, world leaders, and activists across the world.

The graphic, which depicts an endless sprawl of tents in a dusty landscape, can be reshared onto Instagram ‘stories’ with just one click. Users can see which of their friends have shared the post and can add their names to the list, which neared 40 million on Wednesday morning.

The story remains on a user's profile for 24 hours.

Numerous celebrities including model sisters Bella and Gigi Hadid, Bridgerton actress Nicola Coughlan, singer and presenter Michelle Humes, Ted Lasso star Brett Goldstein and actress Suranne Jones, have all shared the graphic.