Tel Aviv, known for being the world’s most “dog friendly city,” has launched the first municipal digital service for dogs.

Digi-Dog, a membership card system for dogs has been set up by Israel’s Tel Aviv municipality, was designed to equip dogs and their owners with the tools they need to navigate the city.

A similar scheme, for people only, is already used by one in three of the city’s residents and offers discounts on outdoor events and entry to cultural institutions.

Digi-Dog will give dog owners access to important information and special offers, including reminders about vaccinations, lists of nearby veterinarians, down to directions to the nearest dog park.

Eytan Schwartz, Tel Aviv Global and Tourism’s chief executive, said it was a chance for the city to combine its two loves, dogs and start-ups.

He said: “We have beaches for dogs, parks for dogs, and we even hold film nights for dogs. Tel Aviv is also an amazing city for start-ups, we enjoy the highest concentration of technological companies per capita in the world.”

Reuven Ladianski, the Tel Aviv council member, who oversees environmental and animal-related issues, said:  “Digi-Dog is an innovative platform that represents a significant leap forward in terms of providing municipal services to dog owners.

“This programme will empower residents to take advantage of everything the city has to offer both to them and to their pets.”