Eytan Schwartz, Tel Aviv Global and Tourism’s chief executive, said it was a chance for the city to combine its two loves, dogs and start-ups.
He said: “We have beaches for dogs, parks for dogs, and we even hold film nights for dogs. Tel Aviv is also an amazing city for start-ups, we enjoy the highest concentration of technological companies per capita in the world.”
Reuven Ladianski, the Tel Aviv council member, who oversees environmental and animal-related issues, said: “Digi-Dog is an innovative platform that represents a significant leap forward in terms of providing municipal services to dog owners.
“This programme will empower residents to take advantage of everything the city has to offer both to them and to their pets.”