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Prada’s new brand ambassador celebrated violence against Israeli football fans

Palestinian rapper Saint Levant gave a ‘shout out’ to the ‘Moroccans’ who attacked Maccabi supporters, days after the ‘Jew hunt’ took place

June 30, 2026 17:10
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Saint Levant speaking about events at the Maccabi-Ajax match days earlier (Image: Instagram)
2 min read

Italian fashion house Prada has prompted concern over its decision to declare controversial Palestinian rapper Saint Levant its new brand ambassador.

A video circulating this week shows Saint Levant celebrating the violence against Maccabi Tel Aviv football fans in Amsterdam in November 2024 - days after Israeli supporters were attacked.

Speaking to the crowd at a concert, the Gaza-raised hip hop star said with a smile: “Quick little shout out to our Moroccan brothers for what they did the other day.

“Because it’s not the first time they come to a land that’s not theirs and start some shit, so thank you for taking care of business.”

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