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Gefilte fish gets a retro-chic makeover

April 4, 2012 17:31
Where new and old mix: The Gefilteria

ByNathalie Rothschild, Nathalie Rothschild

1 min read

In Brooklyn, three Jewishfoodies are
reviving old-world dishes for a new, environmentally-aware generation.

Liz Alpern, Jackie Lilinshtein and Jeffrey Yoskowitz, founders of the Gefilteria, are offering up traditional Ashkenazi foods with a twist.

Their gefilte, kvass, black and white cookies and other delicacies are made with sustainably sourced ingredients, and their sales pitch is aimed at the young and eco-conscious.

"We all grew up eating borscht and gefilte in jars, and rarely tasted the potential of what these foods could be," says Mr Yoskowitz. "Simply by making them with fresh ingredients we are offering an update… Our generation is demanding food crafted in an artisanal way that accounts for health and sustainability."