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‘An insult to our name’: Family of Jewish founders of German motorcycle firm call on AfD to stop using its bikes

Members of the Simson family, whose ancestors were forced to sell the company by the Nazis, accused the far-right party of ‘appropriation’

February 18, 2026 14:39
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Simson mopeds in an AfD video (Image: YouTube/ AfD-Fraktion im Thüringer Landtag)
1 min read

The descendants of the Jewish founders of a prominent German motorcycle firm have called on the far-right Alternative für Deutschland (AfD) party to stop using its bikes at their rallies.

Simson was founded by brothers Löb and Moses Simson in 1856, ultimately becoming a moped producer, but when the family was forced to flee Germany in 1936, they had to sell the company for substantially less than market value.

The bikes gained greater popularity during Communist rule in East Germany after imports of Western vehicles were banned.

The company closed in 2003, but its second-hand mopeds are still popular and are often seen in promotional videos and posters put out by the AfD.

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Topics:

AfD

Nazis