(JNS) Over 50,000 Chabad mourners are expected in New York to mark the 29th Yarzheit of the late Lubavitcher Rebbe Menachem Mendel Schneerson.

The seventh Lubavitcher Rebbe, who died 29 years ago, led the Chabad movement for 44 years from the death of his father-in-law in 1950 to his death in 1994.

Chabad expects some 50,000 visitors to arrive throughout the week at the Ohel, the Queens, N.Y. burial site of the Rebbe and his father-in-law, Yosef Yitzchak Schneersohn, the sixth Rebbe.

Chabad’s official Twitter handle called the late Rebbe “the most influential rabbi in modern history,” adding, “His life, wisdom and teachings continue to inspire and impact countless people around the world.”

Rabbi Yisroel Bernath, a chaplain at Concordia University in Montreal, posted a photo of himself, at age seven, meeting the Rebbe.

“Though time has passed, the Rebbe’s presence remains palpable, his teachings continue to guide us and his insights resonate deeply,” Bernath wrote. “The Rebbe taught us that Judaism is not an all-or-nothing proposition. Each mitzvah,” good deed, “is a universe unto itself.”

Dovid Bashevkin, a rabbi, director of education at NCSY—the youth movement of the Orthodox Union—and a Yeshiva University professor, also shared a teaching of the Rebbe’s.

“If you know aleph, teach aleph,” he tweeted. “The Rebbe, whose yahrzeit is tonight, didn’t have followers—he created leaders, empowering each of us to become teachers and sharing our Divine spark with the world.”

In New York city there's a restaurant Deli Kasba owned and run by Lubavitchers. There are tv's playing Rebbe videos on loop and if you say a devar Torah after the main course you get a free dessert. pic.twitter.com/57JI39asM1

— Yair Menchel (@yairmenchel) June 22, 2023

London rabbi Yitzchak Schochet also paid tribute to the Rebbe, saying that his "leadership and legacy lives on."

Jews from around the world wrote to #theRebbe daily. The Rebbe insisted on opening, reading & carrying each letter himself. While the bags appeared heavy, it was the weight of the supplicants hearts that the Rebbe carried in his soul. 29 years! The leadership & legacy lives on! pic.twitter.com/ScJxIsceMB

— Yitzchak Schochet (@RabbiYYS) June 22, 2023