Rosenberg himself said the experience was a great motivator. “I’m passionate about the community and I’m passionate about the work that the JC is still doing,” he said.
“I love being a part of the community.”
The Apprentice 2026 (LinkedIn/ Harry Clough)[Missing Credit]
Rosenberg, 27, who is Orthodox and keeps a kosher home, added that he wanted to make the Jewish community proud of being represented on The Apprentice.
“I think it is really important to me knowing that being the best representative of the community isn’t saying, ‘I’m from this community so I should be a representative, it is the fact that if you’re successful and good, then being from the community brings nachas to it.”
The former Yavneh pupil, who is from Watford and now works in public relations, voiced admiration for the other “talented, smart” contestants in this year’s line-up.
“The people were phenomenal, absolutely phenomenal. That goes for everyone from the initial 20. Really, really incredible people.
“I felt a great connection with some really warm, aspirational people.
“It gives you a really cool energy because you are suddenly surrounded by very like-minded people.”
That aspirational spirit was clearly necessary given, as Rosenberg said, the process of working and filming on the show was extremely intense.
“You really don’t know what you’re getting yourself into when you apply,” he said. Rosenberg said that his game plan all along was to just be a “good bloke” and never forget he is “a people’s person”.
“In an interview for the show, they asked me if I was an animal what animal I would be. I didn’t choose anything cringey like, ‘I’m the lion of business, watch me roar’. I was like, ‘Probably a capybara.’”
Despite being under strict instructions not to say anything about the show before the first episode airs on Thursday, he did mention “one really candid moment” with Lord Sugar.
“He spoke to everyone at the start. It was a really human moment where he was like, ‘Enjoy it, it’s an incredible experience and a lot of work has gone into it.’
“The cameras were there and with it his natural bravado – he’s an incredibly successful man whose done incredible things in his life and career – but it was a nice moment. And I think we probably bonded over [supporting] Spurs,” he added.
Rosenberg on the show (Image: BBC/ Instagram)[Missing Credit]
For Rosenberg one challenge of being on The Apprentice trumped all the others: being separated from his wife, Lydia.
“We got married in October 2024 and production started last May,” he said. “For me, regardless of whether I knew I was going to be there for a week or the whole duration, it was going in knowing we wouldn’t be together. To go from doing literally everything together to having limited contact... it was hard.”
The first episode of The Apprentice season 20 is broadcast at 9pm on BBC One and BBC iPlayer
