Booyakasha! Sacha Baron Cohen has dusted off one of Britain's most iconic comedy characters, making a surprise appearance at the Wimbledon men's singles final as Ali G.
The 54-year-old Jewish comedian arrived at Centre Court in full character, sporting Ali G's trademark yellow-tinted glasses, beard, chunky gold chain, and a custom green-and-white tracksuit emblazoned with the words "Da Championships Wimbledon" and "Official Ganja Dealer".
Ali G also made his Instagram debut with a suitably irreverent message, saying "I iz BACK!" before jokingly offering to "hook up" anyone finding the Wimbledon final "borin’".
🎾 Spotted: Ali G at Wimbledon 🍁
Over the weekend, Sacha Baron Cohen made a surprise appearance at Wimbledon in character as Ali G, marking the return of one of his most iconic creations.
The stunt comes as Cohen gears up to promote his new film and the long-awaited comeback… pic.twitter.com/pHqtAIuvGb
The surprise appearance has fuelled speculation that Baron Cohen's most famous alter ego is set for a long-awaited return. Reports suggest a new Ali G film has already wrapped filming, setting the stage for the character's first appearance on the big screen since Ali G Indahouse in 2002.
Although Ali G has made occasional appearances over the years, Sunday's Wimbledon stunt marked the character's highest-profile sighting in more than a decade.
Ali G at Wimbledon wearing a jacket that says 'official ganja dealer'
— The Tennis Letter (@TheTennisLetter) July 12, 2026
😭😭😭😭😭😭😭 pic.twitter.com/khx0UBcXcX
Created in 1998 on Channel 4's The 11 O'Clock Show, Ali G became a cultural phenomenon with his mock interviews, famously catching politicians, celebrities, and public figures off guard.
Baron Cohen, a three-time Oscar nominee, later expanded his repertoire with characters including Borat, Brüno, and Admiral General Aladeen in The Dictator.
Respect!
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