The chair of the Conservative Party has faced backlash for comparing the logo on a Reform UK “collector’s edition” football shirt to a Nazi badge.
Kevin Hollinrake likened the symbol to the Golden Party Badge, which was distributed to the first 100,000 members of Germany’s National Socialist Party in 1933.
Hollinrake first posted a picture of the Nazi badge on X in response to Reform leader Nigel Farage’s announcement that the football shirt would go on sale. He quickly deleted that post, then issued another, this time featuring a link to a Wikipedia page about the badge.
The badge on the shirt is black and gold, featuring the arrow-shaped Reform UK logo in the centre, with the words “family”, “community”, and “country” beneath.
The Golden Party Badge (L) and Reform UK's new football shirt (R)[Missing Credit]
Hollinrake’s comparison has received condemnation from various politicians, including from his own party.
Former Home Secretary Suella Braverman distanced herself from Hollinrake’s outburst, saying that “comparing Reform and their supporters to the Nazis is wrong, irresponsible, and highly counter-productive”. “Kevin does not speak for me,” she added.
Another ex-home secretary, James Cleverley, claimed that Hollinrake was trying to make a point and that it was “not necessarily the way I would have made it”.
But Tory leader Kemi Badenoch defended the post as a “joke”, continuing: “He was being funny. I see Reform being abusive to lots of politicians all the time. They like to dish it, but they can’t take it”.
Reform’s policy chief Zia Yusuf responded, saying: “This will be on leaflets and ad vans to the point of saturation, so every single one of their constituents knows the Tories think that if you support Reform, you’re a Nazi.”
Allan Mendoza, who defected from the Conservatives last week to become Reform’s chief advisor on global affairs, said: “Is Kevin Hollinrake out of his mind? Making a comparison between Reform and Nigel Farage to the Nazis is not only a disgraceful slur but also lazy and weak.”
Another Tory-to-Reform defector, Dame Andrea Jenkyns, asked Hollinrake: “I have known you for a decade, and you now think I am a Nazi?.”
Farage himself replied simply: “This is why they are on course to win 14 seats at the next election.”
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