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Tory chair slammed over comparing Reform UK logo to Nazi badge

Conservative leader Kemi Badenoch defended Kevin Hollinrake, saying he was making a ‘joke’ at the rival party’s expense

November 25, 2025 14:50
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Conservative Party Chair Kevin Hollinrake delivers a speech on the first day of the annual Conservative Party conference in Manchester on October 5, 2025 (Getty Images)
1 min read

The chair of the Conservative Party has faced backlash for comparing the logo on a Reform UK “collector’s edition” football shirt to a Nazi badge.

Kevin Hollinrake likened the symbol to the Golden Party Badge, which was distributed to the first 100,000 members of Germany’s National Socialist Party in 1933.

Hollinrake first posted a picture of the Nazi badge on X in response to Reform leader Nigel Farage’s announcement that the football shirt would go on sale. He quickly deleted that post, then issued another, this time featuring a link to a Wikipedia page about the badge.

The badge on the shirt is black and gold, featuring the arrow-shaped Reform UK logo in the centre, with the words “family”, “community”, and “country” beneath.

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