Salt Bae to open new restaurant in Tel Aviv

The restaurant will be one of a series of new openings by the meme chef this year


Turkish restaurateur Nusret Gokce, also known as 'Salt Bae', poses for photos at his restaurant 'Nusr-Et' at the Grand Bazaar after its reopening on June 1, 2020 in Istanbul. - Turkey reopened restaurants, cafes and Istanbul's iconic 15th century Grand Bazaar market on June 1 as the government further eased coronavirus restrictions. Many other facilities including parks, beaches, libraries and museums also reopened across the country, while millions of public sector employees returned to work. (Photo by Ozan KOSE / AFP) (Photo by OZAN KOSE/AFP via Getty Images)

The controversial Turkish restauranteur known as 'Salt Bae' has announced that he's planning to launch a new outpost of his infamous eatery in Tel Aviv.

In a post on his Instagram stories, Nusret Gökçe said that the Israeli city would be part of a worldwide expansion of his chain which includes cities such as Shanghai, Tokyo and Cairo.

According to i24 news, the location of the restaurant will be in the Totzeret HaAretz Towers in the Nahalat Yitsak area of Eastern Tel Aviv.

The Salt Bae found fame in 2017 after becoming a viral meme for the unique way he salted his meat.

His first restaurant in Istanbul was opened in 2010, followed by an outpost in Dubai in 2014. Nusret's London location, currently rated 2.5 stars on tripadvisor, attracted criticism when it first opened for the hefty price tag of some dishes, including a £680 wagyu steak.

Gokce also attracted criticism late last year when he appeared to gatecrash Argentina's pitchside celebrations after the World Cup final in Qatar, prompting FIFA to announce an investigation into how he got access to the pitch.

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