Israel Government Tourist Office director Naama Oryan Kaplan said she was delighted with the results.
"Israel is a unique country with a history that spans back thousands of years," she said.
"Although we are small, our Mediterranean location means we can offer something for everyone, from beach side holidays to weekend city breaks in Tel Aviv and Jerusalem, or adventure holidays in the Negev desert, spa breaks in the Dead Sea to touring holidays of the Galilee."
Mrs Oryan Kaplan attributed the increase to the number of flights now operating between London and Tel Aviv. El Al has increased the frequency of its flights between the two countries, with easyJet due to launch a new Gatwick to Tel Aviv service in April.
The open skies agreement signed by the tourism ministry with the European Union last year is also expected to see the price of flights fall.
Israel's second international airport, at Timna near Eilat, is due to be completed in 2016.
