In search of Lord Sugar's rugelach

Lord Sugar once famously bade his would-be Apprentices to find a kosher chicken in Morocco. 

Now participants in the next series of the reality show will face a new Jewish challenge; to procure some rugelach.

TV cameras were spotted this week in the Stamford Hill branch of Grodzinski’s following a group of candidates in pursuit of the Ashkenazi pastry.

The Apprentice is due to return for its barmitzvah series in the autumn.