The Amstrad founder said he had explored the possibility of working on technology projects in Israel in the past, but revealed he had never been able to conclude a deal with Israeli businesses because Israelis “won’t listen”.
During a question and answer session with the students he said his first role model had been his uncle, and that media mogul Rupert Murdoch was someone he admired.
When dealing with setbacks, said Lord Sugar, it was best to “pick yourself up and move on”.
The event raised more than £5,000 for UJS, whose president, Alex Green, said the organisation’s efforts were “fundamental” for supporting young Jews as they enter the working world.