Wembley care home Edinburgh House has relaunched as JewishChoice.
The idea is to reflect “choice not need. We know that very often our home is a place that elderly Jewish people actively choose to live in, rather than because they have no other choice,” explained Paula Peake, the head of home.
“We want people to remain independent for as long as possible, which means giving real choice at all times.”
The campus incorporates Choice House — offering long-term residential or short-term respite care — and Choice Court, providing independent living.
