Much eye-popping online at the Canadian Federation of Jewish Students' new campaign to promote Israel to their fellow campusites.

Called "Size Doesn't Matter", it was launched with a video featuring a man in bed naked but for a strategically placed brochure of Israel, along with a woman making cheesy puns about oral sex.

It is "pretty provocative", agreed the federation's Rebecca Cherniak. But it is "a quick and witty way to grab the attention" of students many of whom "can't even pinpoint where Israel is on the map".