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Steve Reicher's psychology of a sports shirt

In his latest Jewniversity column on leading Jewish academics, David Edmonds explores the work of psychologist Steve Reicher

September 18, 2017 13:15
JEWNIVERSITY ILLUSTRATION - SEPT
3 min read

The two of us, both sports fans, are having a chat about football. We say our goodbyes, and you wander off down the street. Suddenly, you see a young man in distress on the pavement opposite. He’s crying out. He’s wearing a football shirt, and there’s blood oozing down it.

Do you stop to help?

You’d like to think you would, of course. In fact your response may depend on what sort of shirt the man is wearing and what exactly the two of us had been talking about.

If, for example, you supported Spurs and we’d been discussing the exquisite talent of striker Harry Kane, then you’d be more likely to help the distraught bystander if he were in Tottenham rather than in Everton kit. On the other hand, had we been yakking away about some aspect of football in general — say, the excessive wages of players — it would make no difference what football shirt he had on. You would be just as likely to help any football fan of whatever stripe. But so long as he had on a football shirt of some kind, you would still be more likely to help him than a person dressed in just a plain, non-football specific shirt.