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Food

Olives: the bitter truth

How good your olives taste depends on how well you treat them.

January 14, 2009 16:31
Olive trees

By

Nathan Jeffay,

Nathan Jeffay

2 min read

The olive may be decidedly trendy today. But most of us have no idea how it is transformed from a hard, bullet-like fruit to the jarred or tinned product that garnishes our cocktails and tops our pizzas.

“It’s a shame that the preparation of olives is such a mystery to most people as it’s not that different to how many people’s grandmas and aunts used to pickle cucumbers and cabbage,” says Nitzan Shatzkin, head grower for Halutza, one of Israel’s most internationally-renowned brands of olives and olive oil.

The reason that few outside the business understand the process is that olive preparation presents a challenge that preserving other crops does not — the olive is totally inedible when picked. It has the same overwhelmingly bitter taste as the chemical added to household products to stop children from drinking them. The effect is identical — it is physically impossible to swallow a raw olive.

“It is in getting rid of the bitterness that the main skill of olive preparation lies,” says Hilla Wenkert, an olive-lover who left the textile business two years ago to set up Olia, which produces olives and olive oil, and runs Israel’s first two olive “boutiques” in Tel Aviv.

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