Blow me...finally someone works out how to market Israel

Give me a break. Given the hammering Israel gets in the media you would think supporters would back any attempt to promote a youthful, fun, sexy image of the Jewish state.

All too often I come across people who have never visited Israel and think the entire country is one big warzone. They are, frankly, too scared to visit and have no idea of the fun and games to be found in Tel Aviv's nightclubs or on Eilat's beaches.

Everyone remembers the Australia advert with a girl in a bikini asking the Poms "where the bloody hell are you?" It was hugely successful in encouraging people to go Down Under.

Hopefully this campaign will make people look at Israel in a different light.