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Boutique Immanuel aims to bring out the best

The school’s new headteacher and director of education explain their ambitions for the college as it faces the challenge of new VAT charges

October 10, 2025 14:55
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5 min read

You probably will not find Alan Partridge featuring in an Immanuel College promotional video. But some associated with the Bushey school might echo the sentiments of Steve Coogan’s spoof presenter, who in a scene from his new BBC series extolling the virtues of privately educated pupils: exclaims: ”How dare their parents be made to pay VAT.”

The government’s new tax policy, which came into effect this year, has increased pressure on an independent sector already hit by a general cost-of-living squeeze on families. Not only are the schools now liable for 20 per cent VAT on fees, but they have also lost their discount on business rates – which will take Immanuel’s fees to £29,700 a year from January. One previously private Jewish primary, Nancy Reuben, has already opted to join the state system in the wake of the changes.

Immanuel's director of education, Mark Steed (Photo: Immanuel College)Immanuel's director of education, Mark Steed (Photo: Immanuel College)[Missing Credit]

“The terrible thing is that this is a not-for-profit entity,” said Mark Steed, a seasoned educational consultant who joined Immanuel as director of education this term.”It is a registered charity and we are being treated differently from other charities. Every other charity gets business rates relief. Any surplus that the school makes goes straight back in. The debate needs to be nuanced about education - because there are for-profit independent schools and there are charitable ones.”

Steed, who has worked at schools such as Radley and Oundle and came to Immanuel from Stamford School in Lincolnshire, said he he had been involved with independent schools “since 1987 and this is by far the most challenging context in which we have ever operated”.

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