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The Jewish Chronicle

Executive Travel: Steering committee

Calling a cab? New technology makes it so easy to book and track

May 11, 2011 15:56
15042011 p22 loco

ByAnonymous, Anonymous

1 min read

It's the familiar scenario. The early start... the hectic schedule... an urgent appointment or meeting, anxious about being there on time. The trip to the airport - is the car going to turn up? Fairway & Kenwood Cars takes more than 2,000 calls a day and carries over 55,000 passengers a week. On its website - www.fairwaykenwood.co.uk - it takes seconds for you to book a car, for it to be allocated and for you to track it on your computer to see how far it is from the pick-up. You can pay by cash or credit card.

To make the process even more efficient, Fairway & Kenwood has also released an iPhone app, available to download free from the app store. This allows you to obtain a quote or make a booking from your phone and track your driver's progress.

For extra security, a text can be sent to the passenger, notifying them of the driver's name, vehicle and contact details. This is particularly useful for female passengers travelling late at night. And Fairway & Kenwood cars are easily identifiable by their logo.

Now with offices in Golders Green and Finchley, Fairway & Kenwood has evolved from a few drivers in 1991 to one of the leading licensed car hire companies and a fleet of more than 200 cars working around the clock. For Randhir Bhangoo and his father Pritam Singh Bhangoo, who founded the company, the priority is customer service .