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The Jewish Chronicle

Union of Jewish Students video campaign challenges stereotypes

November 2, 2015 11:00
UJS campaign   freeze frame from YouTube

By

Naomi Firsht,

Naomi Firsht

1 min read

A video campaign challenging Jewish stereotypes has been launched by the Union of Jewish Students.

Four short videos follow the stories of Grace, Ed, Catherine and Alyson, and seek to demonstrate how diverse Jewish life can be.

The campaign, called #LABELFREE #andJewish will run throughout the week, with UJS posting videos and blogs each day on their website.

A UJS spokesperson said: “UJS have created #LABELFREE #andJewish to showcase the diversity of Jews and Judaism and challenge stereotypes and pre-conceptions about Jews.”