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Opinion

Yachad's ZF application: A cynical publicity stunt

March 14, 2013 23:02
7 min read

At the age of about 10 I was addicted to the ‘Just William’ stories written by Richmal Crompton. William Brown is an eleven-year-old boy, eternally scruffy and frowning. William and his friends (Ginger, Henry and Douglas) call themselves “The Outlaws”, and meet at the old barn in Farmer Jenks' field, with William being the leader of the gang.

In those stories there’s a girl called Violet Elizabeth Bott. She’s the lisping, spoiled daughter of the local nouveau riche millionaire. She’s dying to be a member of the gang and William reluctantly endures her company in order to prevent her carrying out her constant threat of

"I'll thcream and thcream 'till I'm thick"

Yachad’s response to the ZF’s decision not to grant it membership represented the “Violet Elizabeth Bott” manoeuvre, except instead of "I'll thcream and thcream 'till I'm thick" we’ve had “I’ll thcream and I’ll tweet and I’ll blog and I’ll publicise ‘till I’m thick”. What seems increasingly obvious is that the application to join the ZF was a carefully calculated ‘win-win’ ploy, even though Yachad had little expectation that it would be accepted.