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The libel of bleeding kids for matzos was a stroke of PR genius

At this year’s Ajax parade, the words, ‘in these days of rising anti-Semitism’, were spoken more times, I suspect, than at past events

December 5, 2025 10:41
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A mediaeval depiction of the William of Norwich blood libel (Image: Jonny Weinberg)
4 min read

The Jewish Film festival was showing its wares and the buzz on the block was, as ever, excellent. I saw Sir Bernard Zissman and Geoff Morrow’s film about Theodore Herzl along with a packed audience at the Phoenix cinema. I was expecting a demo outside from the geographically challenged Palestine Action but it was a wet night and they may all have been washing their placards.

My 13-year-old granddaughter was singing Misty in her school cabaret at the same time so my heart was in a schism, but Geoff is my chum and loyalty trumps nachas. I can honestly say that I made the correct decision, as this excellent and entertaining film taught me so much that I didn’t know about the founder of the term “Zionism” in its original form. It is very well directed by Dom Howlett, with animation filling in the gaps of history, and fronted by a carefully dishevelled but intrigued David Baddiel. It should be shown in schools both Jewish and secular and the odd mosque and campus wouldn’t hurt.

Like all activists Herzl was fanatical to the ruination of his private life and his health. At 44 he was a spent force and died of heart failure. Thousands of adherents from all over the world attended his funeral. But what a life! This was a man. A successful journalist and playwright, he was forever looking for a cause and after the pogrom in Kishinev, Bessarabia, his mission became clear. Forty eight dead, 92 injured, 500 left hurt, 700 houses destroyed, 600 shops looted, the streets littered with bodies, and all because of a nonsensical blood libel. The local police ignored the mob.

It did not happen in a vacuum. For years the newspapers had been screaming “Death to the Jews” and “Crusade against the hated race”. Culminating in a charge of murder at the Jews when two children died. The accusation of bleeding kids to bake matzos was a stroke of PR genius. It was so easy to disprove, via a basic microscope, but fake news was – and remains – so much more fun.

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