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Stephen Pollard

By

Stephen Pollard,

Stephen Pollard

Opinion

Collaboration

May 11, 2009 14:54
1 min read

I hold no brief for the Evening Standard under its old regime. But compared to the new look paper... The relentless froth and puffery is plain dull. I can't think of a single reason why anyone would buy it, rather than grab one of the freesheets.

As for the paper's 'Sorry' campaign - here's what the previous editor, Veronica Wadley,. has to say:

London is laughing at this ludicrous campaign. Saying 'Sorry' for
the past smacks of a Soviet courtroom 'confession'. 'Sorry' has all the
hallmarks of a KGB-style smear campaign. It denigrates the judgment of
500,000 loyal readers who have been buying the paper in recent years.

And,
according to the dozens of emails I have received, it is utterly
humiliating for the staff and contributors. They are in despair.

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