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By

David Graham

Analysis

Observance, age and wealth drive giving

March 23, 2016 11:46
1 min read

A senior leader of the community once said to me: "If only we knew what makes someone give us a donation, we'd be able to unlock the full potential of our very generous and affluent community."

Well, I am delighted to report that we now have an answer to his pivotal question. A partial one, at least.

Whether it is even theoretically possible to provide a full model explaining what drives Jewish charitable giving is debatable. Think of the myriad potential thought processes that accompany any single donation, from those bearing upon the cause, the persuasiveness of the ask or the donor's personal circumstances, to simply whether anyone happened to answer the phone when it rang. The story behind every donation is unique. And equally, for that matter, is the story behind every non-donation.

Therein lies the beauty of JPR's National Jewish Community Survey dataset; it not only captures donations but also non-donations, because in trying to understand why people give, it is as important to understand why they do not give.

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