On this day: Estee Lauder is born - The Jewish Chronicle

Her name is one that lives on, in the make-up bags and cosmetic stands of the world. When she died at 97 in 2004, she had been retired from the company that bore her name for a decade.

But she enjoyed more than 50 years as one of the most influential individuals in the cosmetics industry, during which time she developed a reputation as a savvy and hardworking businesswoman

She was among the first to utilise the now-common idea of offering a "gift with purchase" as a marketing tool and was a leader in the idea of changing make up colours with the seasons.

Born in Queens as Josephine Esther Mentzer, she was the youngest of six and grew up working in her Hungarian immigrant father's hardware shop. She developed an interest in skin care from her uncle John, a chemist who sold homemade beauty treatments door to door.