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Will the real Mark Zuckerberg please stand up

December 22, 2011 11:13

By

Jennifer Lipman,

Jennifer Lipman

1 min read

An Israeli has changed his name to Mark Zuckerberg in the hope that it will discourage Facebook from suing him.

The man, formerly known as Rotem Guez, took the dramatic action after he received letters from Facebook’s lawyers warning him that he was in breach of the company’s terms and conditions.

Mr Guez, an entrepreneur, had been selling Facebook "likes" to external companies. Facebook does not allow businesses to profit in this way, and told Mr Guez he had to stop.

Mr Guez decided to take on the social networking giant by taking on the name of its 27-year-old founder. His passport has been changed and – at least for the next seven years – he will be known to the world as Mark Zuckerberg.

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