A new fast food restaurant called “October 7” in southern Jordan has opened its doors with a sign that proudly displays the offensive name.

The Shawarma spot in the Southern Mazar district near the Jordanian side of the Dead Sea appears to celebrate October 7, with staff wearing shirts emblazed with the date of the deadly massacre.

In a clip shared on X (previously Twitter), male customers can be seen queuing up for the new fast food joint as staff members in offensive uniforms serve them.

The clip was shared approvingly by Dima Tahboub, a member of Jordan's Muslim Brotherhood, a conservative Islamist organisation. 

A former member of Jordanian parliament, Tahboub has previously praised the Jordain man who was responsible for the 1997 Island of Peace massacre in which seven Israeli schoolgirls were murdered. At the time, she said of the slaughtered schoolgirls: "They are enemies, they are enemies”.

Now Tahboub has praised a restaurant which appears to glorify the most deadly day for Jewish people since the Holocaust.

The uniform of the servers in the shop (Twitter/X)

Tensions between Israel and Jordan have increased since the October 7 massacre. In October, Israel issued a warning against travel to Arab countries, including neighbouring Jordan. Jordan’s ambassador to Israel was recalled in November and Israel’s ambassador to Jordan was forced to leave after daily demonstrations near the Israeli Embassy.

As many as half of the population of Jordan identify as Palestinian and there have been mass anti-Israel protests since the war with Hamas began last year.