The creator of Facebook is to be immortalised as a cartoon character.
Mark Zuckerberg, who developed the social networking site as a teenager in his Harvard dorm room, is to be a guest star on The Simpsons.
Following in the footsteps of other Jewish celebrities including Ben Stiller, Sacha Baron Cohen and Natalie Portman, Mr Zuckerberg will play himself in the iconic cartoon series about a yellow-skinned suburban family.
His appearance in Springfield will involve him advising the show’s resident genius Lisa as she helps her friend Nelson set up a business.