Pro-Jewish media initiative signs video game collaboration with Roblox

A new initiative to improve the portrayal of Jews by in mainstream media has signed its first video game project with popular development platform Roblox.

Glow In The Dark was set up by Australian film producer Michael Weisler, who said that "it is time to get on the offensive" to place Jewish people in a better light in the forum of public opinion. This comes as rising levels of antisemitism across the West – something Weisler aims to combat.

The initiative aims to work across TV, cinema and the online world, producing films, games and other forms of media, giving positive representation to Jewish characters.

The details of the project with Roblox, one of the world’s largest games platforms and particularly popular with children, are yet to be revealed. The platform allows users to curate the in-game world for themselves, with the Glow in the Dark deal expected to focus on developing a new digital experience to be hosted within that world.