Shawn Esteghbal did not hesitate when he saw the news, putting the “Fantasy” top, front and centre on his website above the words “MOST WANTED SHIRT”.
It worked, with the co-owner watching as customers flocked to buy the designs, placing both shirts on backorder for weeks.
Speaking to CNN, he said their website had crashed twice in the last week, adding: "Right now, it's crazy. We cannot keep them in stock, and we have a lot of demand from all over.”
Mr Esteghbal said that when he saw the shirt trending on social media, he thought: “my God, I even know the style number by heart.”
His brother Sam explained that the shirt had become popular because “people just always look for something unique, and they're probably thinking this is unique because that guy wears it.
“He could wear a $10,000 shirt or a $3,000 shirt, but he wears Barabas.”
